The difference your support can make | Ƶ

Ƶ

Skip to content

Every older person deserves to feel included and valued

Help us be there for every older person with the support and services they need.

The challenge 

Imagine going all week without speaking to another person.

Sadly, that’s the reality for thousands of older people across the UK. No one to share a joke with. No one to ask for advice. No one to notice if you need help.

In today’s society, too many older people feel discarded and forgotten – and are often struggling alone through challenges with housing, care, and the cost of living crisis.

1 in 10

working age people are caring for older relatives

1.9 million

older people live below the poverty line in the UK, often struggling to afford basics such as adequate food or heating

Nearly a million

older people in the UK often feel lonely

But with your support, Ƶ can change things.

Donate now

How your support can help

Our work changes lives, helping people feel like they matter again.

The Ƶ Advice Line provides free information and advice 365 days a year, so there’s always someone to call for help with managing finances, arranging care, and getting support. We campaign for older people’s rights and tackle the inequalities too many face. And through our friendship services, we’re determined that every lonely older person has someone to talk to.

But we can't do any of it without you.

Thanks to our supporters, in 2023:

172,943 calls

were answered by the Ƶ Advice Line, offering guidance and support

4,972,427

minutes of phone calls were facilitated by the Ƶ Telephone Friendship Service

Over £25m

a year in unclaimed benefits was identified for older people by Ƶ

How our supporters helped Dorothy

“Feeling lonely is like a nightmare,” says Dorothy, who had always envisioned herself growing old with a family and grandchildren. But after losing her two sons and her husband, she faces most days alone. 

The weekly phone calls that Dorothy now enjoys through the Ƶ Telephone Friendship Service have helped her to feel more connected, and less worried about the future. “It takes a bit of anxiety away that you know somebody's caring; that there's somebody there.

Help us keep our essential services running - today, tomorrow and in the future.

Ƶ provides a range of services and your gift will go wherever the need is greatest. 

Become part of our story

Sign up today

Back to top